Next, you set up “rewards” - these are the tiers that your patrons can choose from. Every creator sets up a profile where they fill out a prompt about what they’re making: “Oliver Babish is creating cooking videos,” or “Hannah Alexander is creating Art and Costume Designs inspired by pop culture and Art Nouveau.” Patreon encourages creators to provide a description of themselves and their work and strongly suggests uploading a video - “This combo is incredibly motivating for fans - it shows how real this is to you and how much you value their participation in your journey,” the site says. Patreon is basically a payments processor designed like a social network. I knew friends had made Patreon accounts over the years, selling their art and music, funding their writing and podcasts, and figured if I could make $400 to $500 a month, I could continue doing photography full time. I decided to take a shot at Patreon, a crowdfunding site that encourages artists to “regain creative freedom” by raising money directly from fans. I’d hit bottom at the worst time, mid-winter, far away from my comfortable network of jobs and connections back in the city. I loved what I was doing, but I didn’t make a dime doing it. My travels had given me a collection of stories and photos I was proud of, and more than 9,000 people were following me on Instagram. Two years before that I was a freelance photographer in Chicago, but walked away from that life to travel around the country. I lived in a car, and that month I had to choose between paying my cell phone bill or buying food.
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